More and more business owners are choosing to create video content as a part of their Marketing Strategy. Does this mean that written content’s days...
Compelling Content Creation
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Author Profile
Kym Heffernan
Kym works with Businesses and Professional Practices through The Marketing Strategy Company, to increase their revenues through analysing, improving and optimising their marketing and sales activities.
RECENT POSTS
Business Development Basics
Integrated Sales and Marketing activities have always been an important part of business development. You cannot have a successful Marketing...
Bold Brand Strategy
There’s never been more pressure to stand out from the crowd, to be a pink whale in a sea of blue. In today’s fast paced, quick thinking,...
Marketing Contact Database Musts
It's always a challenge but finding new business opportunities is the lifeblood of any business. However if you don't have your own Marketing...
Simple Search Strategy
No matter what business you are in, people are searching for information, products and services relating to your business every minute of every day....
Measuring Social Media Marketing ROI
We recently read a step by step guide on how to make more of your business’ social media on SproutSocial. We think it is a great article, so here’s...
Know your Marketing and Sales Numbers
When setting your marketing objectives it is important to know your sales numbers. But why? How many prospects do you actually have to attract to...
Market Research-Based Strategy
Setting up a objectives for your marketing and sales is a good first step when creating a marketing strategy as we have shown in our last episode of...
Customer Experience is the new King
I recently read an article in Sales and Marketing magazine talking about how “Customer Experience is king" is the new "Content is king”. Why? And...
New Year Marketing Strategy Review
In order to set New Year's Resolutions and goals I believe it's important to look back on the year that's passed and evaluate your businesses'...
One Page Marketing Plans
Why have an effective Marketing Plan before you do your marketing? Because businesses have tried “doing marketing” and not achieved the results...
Need to Know Networking Tips
Building a Network of connections is a key part of your Business success. But to do this you need to be meeting face to face and building...