An effective Marketing Plan for your business

A good marketing plan should find the right customers, understand what they need, create products they want, and use consistent messaging to boost sales.

In the current business environment, customers often research products and services across multiple sources such as social media, online reviews, and competitor websites before making a decision. So, your marketing can’t just be random and uncoordinated.

Your marketing strategy needs a clear target and a process to attract potential customers, turn them into actual customers, and keep them for the long term.

An effective Marketing Plan will cover

1. Business Insight

  • Detailed Sales Analysis
  • Lead Generation and Lead Sources review
  • Sales Conversion review
  • CRM review
  • Referral Partnership review
  • Marketing Communications audit
  • Website User and Analytics review
  • Social Media review

2. Customer Strategy

  • Who the ideal customers and segments are
  • What their needs are
  • How to best engage them

3. Lead Generation Strategy

  • Inbound Lead Generation
  • List Building and Appointment-setting
  • Outbound Lead Generation
  • Lead Nurturing and Conversion
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4. Communications Plan

  • Branding
  • Positioning
  • Content Plan covering
  • Digital and Website Communications
  • Social Media Communications
  • Offline Communications

5. Implementation

  • Annual Implementation Plan
  • Measurement and KPIs
  • Budget and Resources

Our Professional Services Marketing include

  • Marketing and Sales Plans
  • Website Design and Development
  • Brand Strategy and Development
  • Graphic Design and print production
  • Database and CRM setup
  • LinkedIn set-up and content
  • Social Media Strategy & Content
  • Referral Partner Strategy and Comms
  • Seminar promotion and management
  • Marketing and Sales Plans
  • Website Design and Development
  • Brand Strategy and Development
  • Graphic Design and print production
  • Database and CRM setup
  • LinkedIn set-up and content
  • Social Media Strategy & Content
  • Referral Partner Strategy and Comms
  • Seminar promotion and management
  • SEO (Search Engine Optimisation)
  • E-Newsletters
  • Printed Brochures/Guides
  • EBooks/Downloadable resources
  • Blog Creation
  • Website Content Updates
  • Client Research
  • Sales (Business Development) Strategy
  • Sales Training
  • SEO (Search Engine Optimisation)
  • E-Newsletters
  • Printed Brochures/Guides
  • EBooks/Downloadable resources
  • Blog Creation
  • Website Content Updates
  • Client Research
  • Sales (Business Development) Strategy
  • Sales Training